Make ASDA the ‘go-to’ Halloween destination by demonstrating their range of Halloween products through engaging rich media whilst aligning to ASDA’s larger TV investment.
To align digital engagement with TV awareness, we (Collective) utilised our TV Accelerator ™ product to serve those exposed to TV activity with a secondary view of rich creative content online. We designed and implemented a High Impact Takeover to drive maximum awareness and complimented it with user-initiated Rich Expandable Media to deliver engagement. This content featured interactive product carousels and video tips on Halloween ‘handy craft tips’ – delivered in through a ‘spooky’ interactive haunted house.
TV Accelerator ™ was crucial in aligning digital brand engagement with TV as the campaign delivered an exceptional 47 seconds of average brand engagement per user and an interaction rate of over 33% across the range of digital brand formats.
The DRUM Digital Trading Awards
Best Use of Creativity – ASDA – Halloween