Brief:
Drive awareness of the ‘Fallout 4’ release, create buzz with a hard-to-find young male audience and help make the title Bethesda’s best ever selling game.
Solution:
To generate cut-through at launch, we implemented a ‘High Impact Takeover’ across relevant gaming environments with a unit that featured interactive hotspots. Users were then retargeted with an immersive ‘Rich Expandable Media’ solution to drive additional engagement on the game that highlighted additional ‘Fallout 4’ content.
Results:
The two-tiered creative solution generated an average engagement rate of 7% and CTR to ‘find out more’ of 4% which helped ensure ‘Fallout 4’ became Bethesda’s biggest ever gaming title