Bethesda Fallout 4


Drive awareness of the ‘Fallout 4’ release, create buzz with a hard-to-find young male audience and help make the title Bethesda’s best ever selling game.


To generate cut-through at launch, we implemented a ‘High Impact Takeover’ across relevant gaming environments with a unit that featured interactive hotspots. Users were then retargeted with an immersive ‘Rich Expandable Media’ solution to drive additional engagement on the game that highlighted additional ‘Fallout 4’ content.


The two-tiered creative solution generated an average engagement rate of 7% and CTR to ‘find out more’ of 4% which helped ensure ‘Fallout 4’ became Bethesda’s biggest ever gaming title